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[The family letters and the business descriptions in this book might, at first read, give the impression that each of these companies has known only success. But this is far from the truth. Life in family business is not always easy. And not always triumphal. Over 60 percent of all family businesses never make it to the second generation. So it should come as no surprise that many of the companies in Sharing Wisdom, Building Values have been through very rough times. The Strauss family, for instance, has come close to bankruptcy several times. Despite its close calls, Strauss Dairies always pulled through. What ensured their success after years of struggle? Persistence. They simply never gave up. They had faith in their business.]
Published: Feb 17, 2016
Keywords: Family Firm; Family Business; Difficult Time; Family Letter; Life Choice
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