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ShichigosanConsumer Culture and Changes to the Ritual Calendar in Postwar Urban Japan

Shichigosan: Consumer Culture and Changes to the Ritual Calendar in Postwar Urban Japan [Japanese consumer culture serves as background to the major changes to the ritual calendar which took place in postwar Japan. The chapter presents a brief overview of the main paths along which postwar Japanese consumer culture developed; it summarizes the socioeconomic conditions which led to its rise and underlie some of its salient characteristics. The evolution of shichigosan needs to be placed in the context of the modern ritual calendar. Important changes to the postwar Japanese ritual calendar are examined through case studies of traditional and newly introduced Japanese festivities and rituals presented in the specialist literature.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

ShichigosanConsumer Culture and Changes to the Ritual Calendar in Postwar Urban Japan

Part of the Palgrave Studies in Urban Anthropology Book Series
Papp, Melinda
Shichigosan — Jun 8, 2016
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41 pages

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References (41)

Publisher
Palgrave Macmillan US
Copyright
© The Editor(s) (if applicable) and The Author(s) 2016
ISBN
978-1-137-56537-2
Pages
45 –86
DOI
10.1057/978-1-137-56538-9_4
Publisher site
See Chapter on Publisher Site

Abstract

[Japanese consumer culture serves as background to the major changes to the ritual calendar which took place in postwar Japan. The chapter presents a brief overview of the main paths along which postwar Japanese consumer culture developed; it summarizes the socioeconomic conditions which led to its rise and underlie some of its salient characteristics. The evolution of shichigosan needs to be placed in the context of the modern ritual calendar. Important changes to the postwar Japanese ritual calendar are examined through case studies of traditional and newly introduced Japanese festivities and rituals presented in the specialist literature.]

Published: Jun 8, 2016

Keywords: Religious Institution; Department Store; Ritual Practice; Conspicuous Consumption; Consumer Culture

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