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[The aim of this chapter relies in the attempt to show how the narrative dimension of sport tourism must be boosted at the purpose to find a sort of balance between its denotative dimension and its connotative dimension. For doing this we started from a classical conceptualization of Sport-Tourism. This could be the one used by Gammon and Robinson (1997) assuming that ‘Sport Tourism’ is different from ‘Tourism-Sport’. There is an increasing mix of this forms of sport-tourism with a growing involvement of local communities always hovering between the search for a significant tourist attraction and the need to maintain forms of identity that preserve them from dissolution. The Wang (2000) taxonomization of authenticity is adapted and discussed considering the phenomenological dimension of the concept. A short case study based on the Italian reality is proposed. It is manteined that sport practice presents the ability to “align” collective identity and image of the places, building up a strong symbolic authenticity and providing experiences that are perceived as culturally authentic, since they involve typical elements characterising the sport: the uncertainty of the outcome, the morphogenetic nature of the relations and the kinaesthetic nature of sport activities. All those elements could be found in the projections of authenticity typical of sport tourism, contributing to the steady growth of the slow, non-competitive and almost contemplative sport disciplines: different ways to approach the type of sport authenticity aiming overall a self-exploration, a detachment from the repetitive and urban routine. Travel authenticity is therefore represented by its inner perception and, regardless of its adventurous nature, the more this perception provides an escape from the daily routine, the more the travel will be perceived as authentic. In conclusion the paper highlight that connotation produces a sort of illusion related to the denotation. It's concluded that the future of tomorrow’s tourism lies in this search for a synthesis among authenticity, artificiality and community. ]
Published: Apr 20, 2022
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