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The Consumption of Counterfeit FashionThe Myth of the ‘Deviant Other’: Who Buys Fashion Counterfeits?

The Consumption of Counterfeit Fashion: The Myth of the ‘Deviant Other’: Who Buys Fashion... [This chapter situates an understanding of the consumption of counterfeit fashion goods with the aim of challenging popular ideas about the ‘typical’ counterfeit consumer and argues that there is little evidence to support this notion. The chapter examines the relevance of situational and contextual factors such as availability of counterfeit goods and their cost. These discussions consider ‘primary markets’ (where consumers are deceived into buying counterfeits) and ‘secondary markets’ (where consumers knowingly buy counterfeits), exploring similarities and differences in those who knowingly and unknowingly buy counterfeit fashion. As part of examining why people do buy counterfeit fashion, this chapter also examines the reasons why people would avoid consuming counterfeits.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Consumption of Counterfeit FashionThe Myth of the ‘Deviant Other’: Who Buys Fashion Counterfeits?

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References (22)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
ISBN
978-3-030-01330-1
Pages
23 –42
DOI
10.1007/978-3-030-01331-8_2
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter situates an understanding of the consumption of counterfeit fashion goods with the aim of challenging popular ideas about the ‘typical’ counterfeit consumer and argues that there is little evidence to support this notion. The chapter examines the relevance of situational and contextual factors such as availability of counterfeit goods and their cost. These discussions consider ‘primary markets’ (where consumers are deceived into buying counterfeits) and ‘secondary markets’ (where consumers knowingly buy counterfeits), exploring similarities and differences in those who knowingly and unknowingly buy counterfeit fashion. As part of examining why people do buy counterfeit fashion, this chapter also examines the reasons why people would avoid consuming counterfeits.]

Published: Dec 12, 2018

Keywords: Typical counterfeit consumer; Demand for counterfeits; Price; Counterfeit consumption

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