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[This chapter examines the conflicting relationship that seems to be raised within the context of medical pluralism. Drawing on material from the ethnographic research conducted in a public anti-cancer hospital in Athens (Greece), the chapter explores the context of therapeutic choice, the process of which is resulting into the emergence of discourses around morality and legality. Within the context of economic crisis in Greece, (cancer) patients/medical consumers find themselves at the intersection of biomedicine and alternative medicine, able to choose which treatment option fits better to them. The ethnographic analysis is focused on the way that (cancer) patients and oncologists perceive and contextualize this choice. The chapter addresses the complex relationship and conflicting discourses that are embedded in a framework within which legality and morality are connected to each other resulting into cultural shifts in the expectation of health care.]
Published: May 4, 2023
Keywords: Medical pluralism; Cancer care; Alternative medicine; Greece
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