Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Patent Medicines Industry in Georgian EnglandPersuading the Poorly

The Patent Medicines Industry in Georgian England: Persuading the Poorly [In the unregulated Georgian healthcare, consumers had to weigh up carefully the verbal and printed advice they had received, and then make their own decisions on taking a patent medicine, which could be ineffective or dangerous. The printed word in repeated newspaper advertisements and in a large number of bills provided the necessary information. The major wholesalers tightly controlled their newspaper advertising, sometimes spending hundreds of pounds a year on it. The accounts of the Hampshire Chronicle reveal the methods and the costs involved, and they illustrate the contribution of medicine advertisements to the newspaper finances. Greater detail concerning a medicine could be provided in bills: wholesalers sometimes paid for these to be given out or attached to walls.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Patent Medicines Industry in Georgian EnglandPersuading the Poorly

Download PDF
21 pages

Loading next page...
 
/lp/springer-journals/the-patent-medicines-industry-in-georgian-england-persuading-the-stsAM0EvV2

References (5)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018
ISBN
978-3-319-69777-2
Pages
189 –210
DOI
10.1007/978-3-319-69778-9_6
Publisher site
See Chapter on Publisher Site

Abstract

[In the unregulated Georgian healthcare, consumers had to weigh up carefully the verbal and printed advice they had received, and then make their own decisions on taking a patent medicine, which could be ineffective or dangerous. The printed word in repeated newspaper advertisements and in a large number of bills provided the necessary information. The major wholesalers tightly controlled their newspaper advertising, sometimes spending hundreds of pounds a year on it. The accounts of the Hampshire Chronicle reveal the methods and the costs involved, and they illustrate the contribution of medicine advertisements to the newspaper finances. Greater detail concerning a medicine could be provided in bills: wholesalers sometimes paid for these to be given out or attached to walls.]

Published: Dec 5, 2017

Keywords: Hampshire Chronicle; Medicine Advertisements; Patent Medicine; Leeds Intelligencer; Provincial Newspapers

There are no references for this article.