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The Spirit of Capitalism According to the Michelin CompanyBetween Desacralisation and Feelings of Ambivalence

The Spirit of Capitalism According to the Michelin Company: Between Desacralisation and Feelings... [As soon as the father’s caring gaze shifts away from his workforce, a process of desacralising the company sets in. The averted look suggested by relocation and investing abroad, has given rise to a feeling of abandonment, injustice, if not contempt: the workforce reduction in Clermont-Ferrand is experienced as a real betrayal. It is also when the demands of security and recognition seem fruitless that the workers start to a desacralise the company, through resistance modes that break the silence taboo. After having set out this context, Corine Vedrine describes two particular types of resistance: one that desacralises the myth by producing counter-narratives and abandoning company rituals, while the other takes places in the public arena through the use of legal and cinematographical tools. But in the same time, for many, it is impossible to stop believing the Michelin myth, and the empowerment of the workers and the locals proves to be difficult.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Spirit of Capitalism According to the Michelin CompanyBetween Desacralisation and Feelings of Ambivalence

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References (15)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2019. Translation from the French language edition: L'esprit du capitalisme selon Michelin, © Publications de l'université de Saint-Etienne, 2015. All Rights Reserved.
ISBN
978-3-319-96609-0
Pages
151 –208
DOI
10.1007/978-3-319-96610-6_7
Publisher site
See Chapter on Publisher Site

Abstract

[As soon as the father’s caring gaze shifts away from his workforce, a process of desacralising the company sets in. The averted look suggested by relocation and investing abroad, has given rise to a feeling of abandonment, injustice, if not contempt: the workforce reduction in Clermont-Ferrand is experienced as a real betrayal. It is also when the demands of security and recognition seem fruitless that the workers start to a desacralise the company, through resistance modes that break the silence taboo. After having set out this context, Corine Vedrine describes two particular types of resistance: one that desacralises the myth by producing counter-narratives and abandoning company rituals, while the other takes places in the public arena through the use of legal and cinematographical tools. But in the same time, for many, it is impossible to stop believing the Michelin myth, and the empowerment of the workers and the locals proves to be difficult.]

Published: Sep 16, 2018

Keywords: employeesEmployees; mythMyth; Redundancy Plan; Michelin Company; Bibendum

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