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The Spirit of Capitalism According to the Michelin CompanyConclusion

The Spirit of Capitalism According to the Michelin Company: Conclusion [With the conclusion, Corine Védrine first back to her initial assumptions about the Michelin spirit and the myth, which invites her to discuss the notions of culture and recognition. In a second time, she suggests new research avenues. The changes in capitalism in general and in the Michelin company in particular have led to the demise of paternalism and a decline in the number of workers in favour of an increase in the number of executives. This has at least two consequences. The first concerns the need to think the Michelin myth on an international scale by mobilising the concept of industrial heritage. The second consequence concerns urban development, from paternalism towards the workers to urban planning with a marketing slant towards the executives, which expresses the need for a city to adapt to the industrial and social changes of its main employer, taxpayer and landowner.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Spirit of Capitalism According to the Michelin CompanyConclusion

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References (8)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2019. Translation from the French language edition: L'esprit du capitalisme selon Michelin, © Publications de l'université de Saint-Etienne, 2015. All Rights Reserved.
ISBN
978-3-319-96609-0
Pages
209 –230
DOI
10.1007/978-3-319-96610-6_8
Publisher site
See Chapter on Publisher Site

Abstract

[With the conclusion, Corine Védrine first back to her initial assumptions about the Michelin spirit and the myth, which invites her to discuss the notions of culture and recognition. In a second time, she suggests new research avenues. The changes in capitalism in general and in the Michelin company in particular have led to the demise of paternalism and a decline in the number of workers in favour of an increase in the number of executives. This has at least two consequences. The first concerns the need to think the Michelin myth on an international scale by mobilising the concept of industrial heritage. The second consequence concerns urban development, from paternalism towards the workers to urban planning with a marketing slant towards the executives, which expresses the need for a city to adapt to the industrial and social changes of its main employer, taxpayer and landowner.]

Published: Sep 16, 2018

Keywords: Michelin Company; employeesEmployees; mythMyth; Bibendum; paternalismPaternalism

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