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The Spirit of Capitalism According to the Michelin CompanyThe Construction of a Myth

The Spirit of Capitalism According to the Michelin Company: The Construction of a Myth [In this chapter, Corine Vedrine analyses the myths produced by Michelin with their typology, structure, sources, transmission modes and meanings. The myths about the Michelin company are therefore symbolic narratives about its origins and its history, which depict each successive boss as a hero whose greatness becomes an identifying trait, and whose contents reveals the foundations of the rules and values embodied by the Michelin family and the company. Perceived as self-evident, these values dictate ways of being and doing inherent in a spirit to which mythological construction fully contributes, and re-establishes the legitimacy of a business policy. Moreover, the myth helps to nurture the links among group members who are driven by the same “passion”, and to formulate at the same time a common history, and therefore a collective identity, as well as recognition, as in recognising oneself, and being grateful.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Spirit of Capitalism According to the Michelin CompanyThe Construction of a Myth

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References (7)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2019. Translation from the French language edition: L'esprit du capitalisme selon Michelin, © Publications de l'université de Saint-Etienne, 2015. All Rights Reserved.
ISBN
978-3-319-96609-0
Pages
45 –69
DOI
10.1007/978-3-319-96610-6_3
Publisher site
See Chapter on Publisher Site

Abstract

[In this chapter, Corine Vedrine analyses the myths produced by Michelin with their typology, structure, sources, transmission modes and meanings. The myths about the Michelin company are therefore symbolic narratives about its origins and its history, which depict each successive boss as a hero whose greatness becomes an identifying trait, and whose contents reveals the foundations of the rules and values embodied by the Michelin family and the company. Perceived as self-evident, these values dictate ways of being and doing inherent in a spirit to which mythological construction fully contributes, and re-establishes the legitimacy of a business policy. Moreover, the myth helps to nurture the links among group members who are driven by the same “passion”, and to formulate at the same time a common history, and therefore a collective identity, as well as recognition, as in recognising oneself, and being grateful.]

Published: Sep 16, 2018

Keywords: Michelin Company; Bibendum; mythMyth; employeesEmployees; Puiseux

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