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Urban Tourism in the Global SouthSmall Town Tourism in South Africa Revisited

Urban Tourism in the Global South: Small Town Tourism in South Africa Revisited [The growth of academic debates on issues of small towns in South Africa has been remarkable over the past decade. With some exceptions, the bulk of this scholarly tourism research was done by geographers, and much of this within the context of tourism. This chapter revisits the growing body of literature on small town tourism in South Africa with a specific focus on second homes, festivals and events, and, local economic development and tourism development. The chapter discusses three case studies (Sedgefield, Oudsthoorn and Swellendam) to augment our understanding of the impact of the power elite, the issue of branding and the need for proper marketing in small town tourism. The three case studies examine relatively underexplored themes of small town research in South Africa. In the case of Sedgefield the role of the power elite in promoting small town tourism development through the international movement Cittaslow is discussed. In the second case the focus is on the branding of a town as a tourism festival town, namely Oudsthoorn. Lastly the issue of tourism marketing is discussed within the context of Swellendam municipal area. The chapter concludes with key lessons learned from the three case studies.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Urban Tourism in the Global SouthSmall Town Tourism in South Africa Revisited

Part of the GeoJournal Library Book Series
Editors: Rogerson, Christian M.; Rogerson, Jayne M.
Donaldson, Ronnie
Urban Tourism in the Global South — Jul 14, 2021
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References (89)

Publisher
Springer International Publishing
Copyright
© Springer Nature Switzerland AG 2021
ISBN
978-3-030-71546-5
Pages
193 –211
DOI
10.1007/978-3-030-71547-2_9
Publisher site
See Chapter on Publisher Site

Abstract

[The growth of academic debates on issues of small towns in South Africa has been remarkable over the past decade. With some exceptions, the bulk of this scholarly tourism research was done by geographers, and much of this within the context of tourism. This chapter revisits the growing body of literature on small town tourism in South Africa with a specific focus on second homes, festivals and events, and, local economic development and tourism development. The chapter discusses three case studies (Sedgefield, Oudsthoorn and Swellendam) to augment our understanding of the impact of the power elite, the issue of branding and the need for proper marketing in small town tourism. The three case studies examine relatively underexplored themes of small town research in South Africa. In the case of Sedgefield the role of the power elite in promoting small town tourism development through the international movement Cittaslow is discussed. In the second case the focus is on the branding of a town as a tourism festival town, namely Oudsthoorn. Lastly the issue of tourism marketing is discussed within the context of Swellendam municipal area. The chapter concludes with key lessons learned from the three case studies.]

Published: Jul 14, 2021

Keywords: Small towns; Second homes; Festivals and events; Branding and marketing; South Africa

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