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Urban Tourism in the Global SouthThe Role of Tourism in Small Town Cultural and Creative Industries Clustering: The Sarah Baartman District, South Africa

Urban Tourism in the Global South: The Role of Tourism in Small Town Cultural and Creative... [The cultural and creative industries (CCIs) have strong links to tourism and together have been harnessed for economic growth and development. CCIs clustering in particular has become a popular local economic development strategy in both the global North and South. For rural areas, tourism related to the CCIs can be an important factor in the formation and sustainability of CCIs clusters. The role of tourism in CCIs clustering is investigated for the Sarah Baartman District (SBD), a rural area in South Africa’s Eastern Cape province. This was based on identifying CCIs clustering in the district and examining the nature of the cluster in terms of its UNESCO domain breakdown by conducting an audit of the district’s CCIs and using GIS to map the results. It was determined that tourism plays an important role within the SBD as a number of tourist strategies have been used to spur development. The type of tourism strategies utilised depends on the size and nature of the CCIs cluster that has established within the small towns of the district. Strategies employed by the SBD small towns include agri-tourism, creative or experience tourism, events tourism (mainly festivals), fine arts and crafts clusters in towns with artistic reputations, and heritage and historical tourism.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Urban Tourism in the Global SouthThe Role of Tourism in Small Town Cultural and Creative Industries Clustering: The Sarah Baartman District, South Africa

Part of the GeoJournal Library Book Series
Editors: Rogerson, Christian M.; Rogerson, Jayne M.
Drummond, Fiona J.
Urban Tourism in the Global South — Jul 14, 2021
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24 pages

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References (52)

Publisher
Springer International Publishing
Copyright
© Springer Nature Switzerland AG 2021
ISBN
978-3-030-71546-5
Pages
213 –237
DOI
10.1007/978-3-030-71547-2_10
Publisher site
See Chapter on Publisher Site

Abstract

[The cultural and creative industries (CCIs) have strong links to tourism and together have been harnessed for economic growth and development. CCIs clustering in particular has become a popular local economic development strategy in both the global North and South. For rural areas, tourism related to the CCIs can be an important factor in the formation and sustainability of CCIs clusters. The role of tourism in CCIs clustering is investigated for the Sarah Baartman District (SBD), a rural area in South Africa’s Eastern Cape province. This was based on identifying CCIs clustering in the district and examining the nature of the cluster in terms of its UNESCO domain breakdown by conducting an audit of the district’s CCIs and using GIS to map the results. It was determined that tourism plays an important role within the SBD as a number of tourist strategies have been used to spur development. The type of tourism strategies utilised depends on the size and nature of the CCIs cluster that has established within the small towns of the district. Strategies employed by the SBD small towns include agri-tourism, creative or experience tourism, events tourism (mainly festivals), fine arts and crafts clusters in towns with artistic reputations, and heritage and historical tourism.]

Published: Jul 14, 2021

Keywords: Tourism development; Creative tourism; Cultural and creative industries; Heritage tourism

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