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COV COV E E R R ST ST OR OR Y Y FUTU FUTUR RE E M M O O B BIIL L IIT T Y Y WINNING STRATEGIES IN THE RACE FOR CONNECTED AUTONOMOUS CARS Enabled by IT and digital technologies like connectivity systems and artificial intelligence, autonomously driving vehicles will be on the streets within upcoming years. Endangered in their leading position by digital players, automotive OEMs have to develop solutions how to beat Google, Apple & Co. How such strategies could look like is a topic at Strategy Engineers. A UTH O R S DIPL.-ING. CHRISTIAN KOEHLER is Partner at Strategy Engineers in Munich (Germany). DR. OEC. DIPL.-ING. DOMINIK APPEL is Manager at Strategy Engineers in Munich (Germany). INTRODUCTION OF HIGHLY as well as industrial design and brand AUTOMATED VEHICLES management. Based on this advantage, they are developing new mobility-based Driven by technological progress, highly business models and some even HANS BECK, M. SC. (TU) automated vehicles will be introduced vehicles themselves. At the same time, is Consultant at Strategy Engineers in Munich (Germany). in the 2020 timeframe, followed by fully the increasing automation and con- autonomous vehicles later. The techno- nectivity of vehicles is expected
Auto Tech Review – Springer Journals
Published: Feb 14, 2017
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