Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Are Short Duration Cultural Festivals Tourist Attractions?

Are Short Duration Cultural Festivals Tourist Attractions? This paper examines the value of short duration cultural festivals as tourist attractions, with special emphasis on their role in attracting and retaining international tourists. The study examined visitors to three festivals held in Hong Kong during spring 2004. Relatively few tourists attended these events. Moreover, most were unaware of the festivals prior to arrival and about 80% made the decision to participate only when in the destination. Tourism attraction systems’ theory reinforces the importance of awareness building prior to departure and suggests that in-destination awareness creation is ineffective in generating demand for these types of events, especially among short stay tourists. However, the costs associated with creating awareness in generating regions may not produce sufficiently valuable results, given the small window of opportunity for participation and the specialist nature of the market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Sustainable Tourism Taylor & Francis

Are Short Duration Cultural Festivals Tourist Attractions?

12 pages

Loading next page...
 
/lp/taylor-francis/are-short-duration-cultural-festivals-tourist-attractions-rLkqNYO95i

References (34)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7646
eISSN
0966-9582
DOI
10.1080/09669580608668591
Publisher site
See Article on Publisher Site

Abstract

This paper examines the value of short duration cultural festivals as tourist attractions, with special emphasis on their role in attracting and retaining international tourists. The study examined visitors to three festivals held in Hong Kong during spring 2004. Relatively few tourists attended these events. Moreover, most were unaware of the festivals prior to arrival and about 80% made the decision to participate only when in the destination. Tourism attraction systems’ theory reinforces the importance of awareness building prior to departure and suggests that in-destination awareness creation is ineffective in generating demand for these types of events, especially among short stay tourists. However, the costs associated with creating awareness in generating regions may not produce sufficiently valuable results, given the small window of opportunity for participation and the specialist nature of the market.

Journal

Journal of Sustainable TourismTaylor & Francis

Published: Jan 15, 2006

Keywords: festivals; attractions; markers

There are no references for this article.