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Consumption Imagery in Music Television: A Bi-Cultural Perspective

Consumption Imagery in Music Television: A Bi-Cultural Perspective Abstract Although much has been written concerning music television in the popular press and in academic publications, there has been little empirical research addressing the consumption imagery that accompanies the aesthetic elements of music videos. Given the potentially important role played by this medium in adolescent consumer socialization, this may be a significant oversight. This study examines the prevalence and nature of consumption imagery in music television, with emphasis on the covariation of this imagery with different musical genres. We present data from the United States and Sweden - two cultures with very different histories with music television. Implications are drawn for the socializing effects of music television in different cultures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advertising Taylor & Francis

Consumption Imagery in Music Television: A Bi-Cultural Perspective

Consumption Imagery in Music Television: A Bi-Cultural Perspective

Journal of Advertising , Volume 22 (4): 13 – Dec 1, 1993

Abstract

Abstract Although much has been written concerning music television in the popular press and in academic publications, there has been little empirical research addressing the consumption imagery that accompanies the aesthetic elements of music videos. Given the potentially important role played by this medium in adolescent consumer socialization, this may be a significant oversight. This study examines the prevalence and nature of consumption imagery in music television, with emphasis on the covariation of this imagery with different musical genres. We present data from the United States and Sweden - two cultures with very different histories with music television. Implications are drawn for the socializing effects of music television in different cultures.

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References (27)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1557-7805
eISSN
0091-3367
DOI
10.1080/00913367.1993.10673416
Publisher site
See Article on Publisher Site

Abstract

Abstract Although much has been written concerning music television in the popular press and in academic publications, there has been little empirical research addressing the consumption imagery that accompanies the aesthetic elements of music videos. Given the potentially important role played by this medium in adolescent consumer socialization, this may be a significant oversight. This study examines the prevalence and nature of consumption imagery in music television, with emphasis on the covariation of this imagery with different musical genres. We present data from the United States and Sweden - two cultures with very different histories with music television. Implications are drawn for the socializing effects of music television in different cultures.

Journal

Journal of AdvertisingTaylor & Francis

Published: Dec 1, 1993

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