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Reconceptualizing destination image

Reconceptualizing destination image Our study aims to develop an index for measuring destination image perceptions based on data collected from three prime tourism destinations (destination A = 212, destination B = 194 and destination C = 176 responses) in India in the new normal. There are three studies based on self-reported measures conducted. While the first two studies collected perceptual responses from destinations A and B and were used to validate the factor structure of the destination image, the third study-based responses were used to assess the criterion validity of the destination image index. Our instrument shows that destination image is a second-order index composed of hygiene and vaccination, socio-political environment, natural environment, attractions, and value for money. Implications for managers and practitioners were also provided. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Anatolia Taylor & Francis

Reconceptualizing destination image

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References (43)

Publisher
Taylor & Francis
Copyright
© 2023 Informa UK Limited, trading as Taylor & Francis Group
ISSN
2156-6909
eISSN
1303-2917
DOI
10.1080/13032917.2023.2213713
Publisher site
See Article on Publisher Site

Abstract

Our study aims to develop an index for measuring destination image perceptions based on data collected from three prime tourism destinations (destination A = 212, destination B = 194 and destination C = 176 responses) in India in the new normal. There are three studies based on self-reported measures conducted. While the first two studies collected perceptual responses from destinations A and B and were used to validate the factor structure of the destination image, the third study-based responses were used to assess the criterion validity of the destination image index. Our instrument shows that destination image is a second-order index composed of hygiene and vaccination, socio-political environment, natural environment, attractions, and value for money. Implications for managers and practitioners were also provided.

Journal

AnatoliaTaylor & Francis

Published: May 18, 2023

Keywords: Destination image; destination management; vaccination; natural environment; index development

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