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Sharing the small moments: ephemeral social interaction on Snapchat

Sharing the small moments: ephemeral social interaction on Snapchat Ephemeral social media, platforms that display shared content for a limited period of time, have become a prominent component of the social ecosystem. We draw on experience sampling data collected over two weeks (Study 1; N = 154) and in-depth interview data from a subsample of participants (Study 2; N = 28) to understand college students’ social and emotional experiences on Snapchat, a popular ephemeral mobile platform. Our quantitative data demonstrated that Snapchat interactions were perceived as more enjoyable – and associated with more positive mood – than other communication technologies. However, Snapchat interactions were also associated with lower social support than other channels. Our qualitative data highlighted aspects of Snapchat use that may facilitate positive affect (but not social support), including sharing mundane experiences with close ties and reduced self-presentational concerns. In addition, users compared Snapchat to face-to-face interaction and reported attending to Snapchat content more closely than archived content, which may contribute to increased emotional rewards. Overall, participants did not see the application as a platform for sharing or viewing photos; rather, Snapchat was viewed as a lightweight channel for sharing spontaneous experiences with trusted ties. Together, these studies contribute to our evolving understanding of ephemeral social media and their role in social relationships. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png "Information, Communication and Society" Taylor & Francis

Sharing the small moments: ephemeral social interaction on Snapchat

Sharing the small moments: ephemeral social interaction on Snapchat

"Information, Communication and Society" , Volume 19 (7): 22 – Jul 2, 2016

Abstract

Ephemeral social media, platforms that display shared content for a limited period of time, have become a prominent component of the social ecosystem. We draw on experience sampling data collected over two weeks (Study 1; N = 154) and in-depth interview data from a subsample of participants (Study 2; N = 28) to understand college students’ social and emotional experiences on Snapchat, a popular ephemeral mobile platform. Our quantitative data demonstrated that Snapchat interactions were perceived as more enjoyable – and associated with more positive mood – than other communication technologies. However, Snapchat interactions were also associated with lower social support than other channels. Our qualitative data highlighted aspects of Snapchat use that may facilitate positive affect (but not social support), including sharing mundane experiences with close ties and reduced self-presentational concerns. In addition, users compared Snapchat to face-to-face interaction and reported attending to Snapchat content more closely than archived content, which may contribute to increased emotional rewards. Overall, participants did not see the application as a platform for sharing or viewing photos; rather, Snapchat was viewed as a lightweight channel for sharing spontaneous experiences with trusted ties. Together, these studies contribute to our evolving understanding of ephemeral social media and their role in social relationships.

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References (73)

Publisher
Taylor & Francis
Copyright
© 2015 Taylor & Francis
ISSN
1468-4462
eISSN
1369-118X
DOI
10.1080/1369118X.2015.1084349
Publisher site
See Article on Publisher Site

Abstract

Ephemeral social media, platforms that display shared content for a limited period of time, have become a prominent component of the social ecosystem. We draw on experience sampling data collected over two weeks (Study 1; N = 154) and in-depth interview data from a subsample of participants (Study 2; N = 28) to understand college students’ social and emotional experiences on Snapchat, a popular ephemeral mobile platform. Our quantitative data demonstrated that Snapchat interactions were perceived as more enjoyable – and associated with more positive mood – than other communication technologies. However, Snapchat interactions were also associated with lower social support than other channels. Our qualitative data highlighted aspects of Snapchat use that may facilitate positive affect (but not social support), including sharing mundane experiences with close ties and reduced self-presentational concerns. In addition, users compared Snapchat to face-to-face interaction and reported attending to Snapchat content more closely than archived content, which may contribute to increased emotional rewards. Overall, participants did not see the application as a platform for sharing or viewing photos; rather, Snapchat was viewed as a lightweight channel for sharing spontaneous experiences with trusted ties. Together, these studies contribute to our evolving understanding of ephemeral social media and their role in social relationships.

Journal

"Information, Communication and Society"Taylor & Francis

Published: Jul 2, 2016

Keywords: Ephemerality; emotion; support; persistence; mobile; temporal

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