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The international strategy for Korean pop music: what makes K-pop listed on Billboard Hot 100?

The international strategy for Korean pop music: what makes K-pop listed on Billboard Hot 100? Based on a sample of most popular 300 K-pop songs between 2009 and 2021, we investigate why only 44 of them were listed on Billboard Hot 100 despite K-pop’s global popularity in terms of YouTube viewing clicks, streaming revenues from digital music platforms and international album sales. In tandem with the failure to receive any Grammy award by BTS even as their six songs had eventually made to the top position on the Hot 100 chart, the symbolic capital of K-pop in the US music market is all but reticent. Using the bootstrapping method based on the Process macro model for serial mediation effects, we find that the K-pop idol system (or the production system in Korea) negatively mediates the correlation between creative outsourcing and the rankings of Billboard Hot 100 and Spotify. However, signing contracts with global music labels positively mediates the same correlation. We provide implications of these findings. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Business Review Taylor & Francis

The international strategy for Korean pop music: what makes K-pop listed on Billboard Hot 100?

Asia Pacific Business Review , Volume 29 (5): 20 – Oct 20, 2023
20 pages

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References (22)

Publisher
Taylor & Francis
Copyright
© 2023 Informa UK Limited, trading as Taylor & Francis Group
ISSN
1743-792X
eISSN
1360-2381
DOI
10.1080/13602381.2023.2207412
Publisher site
See Article on Publisher Site

Abstract

Based on a sample of most popular 300 K-pop songs between 2009 and 2021, we investigate why only 44 of them were listed on Billboard Hot 100 despite K-pop’s global popularity in terms of YouTube viewing clicks, streaming revenues from digital music platforms and international album sales. In tandem with the failure to receive any Grammy award by BTS even as their six songs had eventually made to the top position on the Hot 100 chart, the symbolic capital of K-pop in the US music market is all but reticent. Using the bootstrapping method based on the Process macro model for serial mediation effects, we find that the K-pop idol system (or the production system in Korea) negatively mediates the correlation between creative outsourcing and the rankings of Billboard Hot 100 and Spotify. However, signing contracts with global music labels positively mediates the same correlation. We provide implications of these findings.

Journal

Asia Pacific Business ReviewTaylor & Francis

Published: Oct 20, 2023

Keywords: K-pop; BTS; Billboard Hot 100; value chain; symbolic capital; idol system

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